GoodTrust

MARKETING MATERIAL

GoodTrust is a digital legacy platform dedicated to democratizing estate planning. I operated as their Part-Time Marketing Content Lead for a cumulative total of 3 years between 2020 and 2024, writing articles, social media, and B2C emails.

ARTICLES

1/4

EMAILS

Note: The above are excerpts, full work can be found on the client site

Client Site

GoodTrust, the innovative tech platform provides digital legacy services that are affordable, accessible, and intuitive to democratize estate planning. As their Content Lead I was responsible for writing original content, reviewing additional content, implementing marketing strategies, and coming up with inventive ways for GoodTrust to distinguish itself from competitors. I made informed decisions through consistent research and participated in growing the platform's estate planning content.

Project Responsibilities
Content Strategy Development

Contributing to the editorial decision-making process for selecting topics and formats across mediums

Analyzing market trends
Writing original content for GoodTrust's blog, social media accounts, and B2C emails

Ideating, developing, and implementing marketing campaigns

SEO Optimization

Researching and integrating targeted keyword

Team leadership and Collaboration

Reviewing and editing material written by other team members

Content Performance Analysis

Monitoring and analyzing the performance of content across various platforms

Content Monetization Strategies

Collaborated in exploring and implementing strategies to monetize content