Copywriting
I am dedicated to helping individuals, brands, and companies bring their stories to life through the written word.
As a creative writer first, I infuse creativity in all of my work. My artistry, multiculturalism, and genuine curiosity follow me everywhere I go and help me write distinctive, memorable, and striking copy. I can write traditionally but I can also make your wildest copywriting visions come true.
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I have experience writing across various industries, from fashion to blockchain, design to digital legacy. For each project, I gather all my previous knowledge, from creative to profesional, to craft engaging content that meets your needs and peaks your audience's intrigue.
My Process
My first step is always to listen intently. Regardless of whether you're looking to revamp your website, create a compelling investor deck, engage your audience with witty social media captions, or even give yourself a boost with a fresh bio, my job starts with listening.
I realize that at times you may know exactly what you want to say but struggle to actually make it figure on the page - that's where I come in. So as you talk, I'll extract all the snippets I need to deliver intricately crafted copy that meets your needs, matches your tone, and hopefully makes you say,"That's exactly what I meant."
01
Connect & Align
Let's connect, discuss your needs, see how I can meet them.
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Then, I'll send you a proposal, we'll work out the final tweaks and I'll get started.
03
Write, Write, Write
With a focus on embodying your voice and intent, this is the "I'm getting it done" phase. My creativity will be channeled to meet your vision – words flowing, ideas taking shape.
02
Research & Clarify
Research is key to making sure I get you, your brand or company, your competitors, your market, and, most importantly, how to best write for you.
04
Deliver & Improve
Delivery on time or early, always. With your valuable feedback, I'll refine, polish, and perfect to ensure the content doesn't just meet, but exceeds, your expectations.
Recent Work
01 ENTIRE WEBSITE COPY
Diego Kolsky Studios
Diego Kolsky Studios is a new innovative design studio specialized in collaboration. Recently, I handled the entirety of the website copy for its launch. Additionally, I supported Diego Kolsky in writing bios, LinkedIn posts, and reviewing his opinion pieces and interviews.
02 FASHION PRODUCT DESCRIPTION
Lisa Marie Fernandez
Lisa Marie Fernandez is a well-known luxury brand specializing in stylish swim and resort wear with elegant designs and innovative materials. I wrote the product descriptions for each item in their 2024 Resort Collection.
03 MARKETING MATERIAL
GoodTrust
GoodTrust is a digital legacy platform dedicated to democratizing estate planning. I operated as their Part-Time Marketing Content Lead for a cumulative total of 3 years between 2020 and 2024. I focused on creating articles, social media posts, and B2C emails.
04 NAMING PROJECT
The Velo Group
The Velo Group is a a strategic growth consultancy who has worked with clients like Subway, Puma, S'well, and Shake Shack. I completed naming-related work for a recent food industry project still in confidential mode. I participated in conceptualizing the names that ended up being chosen by the client by proposing names and crafting compelling and sensory stories to accompany each name suggestion.
05 TRANSLATION PROJECT
Mashup
Mashup is a French project management company specialized in green initiatives. I handled French to English translation for several confidential technical documents for their clients.
06 STORYTELLING AND INVESTOR MATERIAL - ONGOING CONFIDENTIAL PROJECT
Blockchain in Stealth-Mode
"UNDISCLOSED" is a brand new Layer-1 Blockchain, led by Mark Sulavka, former Chairman & CEO of the National Stock Exchange. Since 2021, I have been part of the team ushering this blockchain to launch. From investor material to marketing strategy, I have participated in crafting a significant amount of the project's story, language, and positioning.